How to make Chinese consumers more satisfied with car seats

How to make Chinese consumers more satisfied with car seats

Qin Lipeng, senior manager of Zhongqi Information Technology (Tianjin) Co., LTD., believes that the main factor affecting the comfort of car seats is the ergonomic design of seats. Ergonomics mainly studies the relationship between people, cars and the environment. In fact, intelligent cockpit, automatic driving and human-machine driving involve ergonomics. That is, to think and design products from a human perspective to make the user experience better. However, the application of ergonomics in China lags behind. For example, seat standards and seat comfort templates are SAE versions, which are quite different from Chinese human body characteristics, causing seat design problems.

"China's auto industry started late, and many standard systems are missing, which needs further efforts to improve." Du Fangci, a consultant with the China Association of Automobile Manufacturers, told China Automotive News.

In 2018, the Car seat Comfort research team of China Automotive Technology Research Center provided the report "Research on Car Seat Comfort Based on Chinese Human Body Characteristics". In this study, a large number of Chinese human characteristics were collected, and a comparison was made with THE SAE template. It was found that except for hip circumference and calf circumference, all other data were significantly different from the SAE dummy template. In addition, Chinese and foreign consumers have differences in body size, sitting height, driving habits and other aspects, leading to different driving posture in Europe, The United States, Japan and China. For example, Japanese driving posture is more backward and the elbow Angle is larger. Therefore, Qin said, "We need to build a comfort design system for car seats based on Chinese human characteristics, including the collection of Chinese human characteristics data, dummy modeling, comfortable sitting model building, seat design parameters recommendation and so on, so as to make seats more comfortable for Chinese people."

According to Zhao Dan, vice president of RESEARCH and development of Norbo Automotive Technology Co., LTD. (hereinafter referred to as "Norbo"), in order to adapt to the needs of different people, norbo is developing an intelligent seat, which has three functions: The seat is positioned intelligently. a camera detects the height and weight of the passenger, while a pressure sensor placed on the seat cushions detects the weight of the passenger and adjusts the seat to a comfortable position.

Car seat platformization is also receiving attention. Jin Xiaobin, interior and exterior decoration technology manager of Beijing New Energy Automobile Co., LTD. Jihu product line, said that before, there are many joint ventures in the seat platform design experience, but the independent brand car enterprises are lagging behind. However, in recent years, the Great Wall, Geely auto catch-up speed.

In the era of new energy vehicles, automobile enterprises began to develop towards platform in the past year or two. The realization of platformization is an inevitable result of automobile development, which will bring benefits to vehicle development and is also an important development strategy of various automobile enterprises.

Jin Xiaobin said that in the seat platform design of new energy vehicles, inherited the development trend of fuel vehicles, major automobile enterprises are implementing the strategy of seat platform, independent brand automobile enterprises started late in the seat platform.

"Although seat suppliers have been working on seat platformization, vehicle manufacturers, especially electric vehicle manufacturers, have only started strategic development of seat platformization in the last two to three years." Jin Xiaobin said that the planning of the seat platform generally considers the five dimensions of function, performance, cost, adaptability and lightweight, which can expand dozens of indicators. Moreover, the process also needs to consider the iteration cycle of the platform and the future development trend of the seat platform.

It is worth mentioning that in recent years, the development of autonomous driving technology has been very fast, and there is a need for rotating seats. This should be incorporated into the seating platform planning.

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